“Overall, more prefer expensive broad-network plans over cheaper narrow-network plans, but potential ACA exchange customers lean in the opposite direction.” Those who are uninsured or buy their own insurance prefer lower cost, limited network plans over broad and expensive options.
The discussion on narrow vs. broad networks is not new to the health insurance industry. Recently, the topic has re-sprouted as consumers began navigating the health insurance exchanges, evaluating their options – those with lower premiums and cost-sharing opportunities have shown to be more popular in the individual market. As the Kaiser Health Tracking Poll shows below, 54 percent versus 35 percent, prefer the narrow network, less costly plans.
 “Kaiser Health Tracking Poll: February 2014” www.kff.org March 11, 2014.